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Q&A with Print Tracker’s Brian Dawson

We’ve all heard of print monitoring. Any smart provider knows that empowering customers with the ability to assess their print operations, spot out problems in the fleet, and save on output costs is a great way to strengthen customer relationships. It is also an effective way to build another revenue stream for dealers, which is important in an age where print output continues to decrease.

At Buyers Lab, we wanted more insight into this function that is so popular yet often taken for granted. As Print Tracker is one of the more successful monitoring software providers in this space, we asked the company’s Sales and Marketing Director Brian D. Dawson five questions to get his thoughts on the matter.

Robert Watts: Summarize, in your words, the importance of print monitoring for an organization.

Brian Dawson: There are certainly a variety of ways business machine dealers can gather device information. To me it is all about efficiency. Automating manual processes helps to free up time that would otherwise be spent on relatively mundane, but important tasking.

What accounting person really wants to spend their time calling customers for meters? I also believe it is important for dealers to help keep their customers’ equipment operational. When enabled, monitoring software can provide the dealer with advanced notice of supply and/or service need.

Staying ahead of need, particularly to offer supply fulfillment, is the first level of a managed print service engagement. Without continuous monitoring, an automated fulfillment process would not be possible. Adding service fulfillment and equipment management would also be challenging without some type of print monitoring process.

Efficiencies come into play when dealers can …

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To learn more about the Print Tracker webAdmin and how it can help your business, please contact:

Print Tracker
Sales and Marketing
(866) 629-3342 ext. 2

About Print Tracker

PrintTracker™ is an MPS software solutions company. Print Tracker provides simple-to-install, intuitive-to-use MPS software solutions for the imaging device industry. Tools include meter gathering software, advanced deployment options, fast meter capture, alert generation, service and meter viewers, customized reporting, an adaptable TCO Estimator, integration of meters and alert information into a wide variety of ERP systems, and automated supply fulfillment.